Creative Marketing Tips and Ideas

5 Creative Marketing Ideas for Your Start-up

To survive in the existing highly competitive business world it is very important for a start-up company to use creative marketing strategies.

With a limited budget, it can be hard to compete with the big players in your industry. Truth be told, as a start-up, you don’t have to break the bank to succeed. You must, however, be creative about how you showcase your products and services. Here are five creative marketing techniques to market a start-up business.

ONE: Choose a local market

To initially make a buzz about your product or service it is best to choose the local market you are aware of. This will help to spread the word easily among friends, build good relationships with them and to pass the information easily.

Search for people who can help you in marketing the product or service. Meet them face to face and talk about the product or service in detail. This would reduce marketing efforts on your side over time. If you are taking the help of locals in creatively marketing your business, then ensure they get the right information.

TWO: Create your own brand image

For a start-up business to succeed it is very important to create its own brand image. A marketing strategy should build trust in the product. The product you sell may not be totally unique but it should be best among other similar products.

THREE: Start a company blog

Having a company blog is a great way to make your presence known online. A company blog is better than a personal blog as it represents the voice of the company. By keeping the blog updated with the latest information about the business such as promos, latest product releases, future events etc. you can drag customer attention.

You can also consider posting interesting and useful information on the latest events happening in the community to attract customer attention. If the customer finds the info useful and interesting they would definitely love to take a look at the product.

FOUR: Making use of video

The pictures we show definitely grabs attention than the words we speak. Many companies are making use of online video sites such as YouTube to market their products. Create a wonderful, interesting and easy to understand video to narrate the business and get ready to receive numerous visitors to your site in less than a month or so.

The power of video is amazing and is one of the best creative marketing strategies for a start-up to make a buzz within a short time.

FIVE: Conducting competitions or contests

People like to win. It’s in our nature. So, consider organizing competitions or contests once in a week or month and announce attractive gifts to the winner. This way you will have numerous participants who talk about the product. To make it even more powerful creative marketing strategy use a company product or offer a discount on your services as a gift for the winner.

Implement and Keep what Works

Implement these creative marketing strategies in a planned manner and your start-up will succeed in no time. These strategies are simple to get started with. There will help you grow your start-up from your local community to the international market.

The idea is not to use them all at once. Start with one or two. Later try a variety of other marketing strategies. Plus, not all will work well for your company. Marketing is a creative science. Creative in the sense that what works someone else may not work for you. And a science because these methods have been known to work in their different forms with great success for start-ups.

Vukani Nxumalo

Vukani Nxumalo is the ‘thinking’ Entrepreneur & Author of ‘the thinking book series’ and other titles. With over 10 years experience in the Marketing Communications and Financing industries, he knows just how to unpack a business’ operations to find effective ways of extracting value. An avid reader and passionate writer, when he speaks, you feel the need to just sit and listen.