Make It Easy for Them to Buy From You. As a professional speaker, I spend more time at airports than I do eating, sleeping or…
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Author: Douglas Kruger
Professional speaker and business author Douglas Kruger is changing mindsets, creating experts and building brands, one organisation at a time. How can your business benefit by engaging him?
When you insist on 'owning' your industry, there is no alternative: Douglas Kruger helps leadership and management teams to position their brands in the top tier. He is an internationally renowned speaker and business author, who is passionate about creating thought-leaders and disrupting outdated ideas.
Douglas is the author of 4 business books, including the highly acclaimed 'Own Your Industry - How to Position Yourself as an Expert,' with Penguin.
Douglas Kruger is changing mindsets, creating experts, and building brands, one team at a time!
Eliminating Hamster-Thinking at the Top
Hamster-Thinking. Every organisation does it. Particularly when they operate entirely according to prompt ‘n nudge guidelines; copy and paste behavior; the rules over the goals.…
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How To Position Yourself as A Thought Leader
Some goals require what seems like contradictory behavior. Becoming a venerated thought leader in your industry is one of them. ‘To get out, you must…
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Tough Times don’t last, Tough People Do
Whether it’s worldwide recession or just a momentary bump in your industry, tough times test character. They test bank accounts too. But they are finite,…
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Innovation is the Key to your Success
Innovation leaders, here is an important trivia question: What’s the best product to farm in a drought-stricken region? If you guessed ‘fish,’ you may graduate to…
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Position Yourself as an Industry Expert
Experts? Over time, their voices become familiar. You come to like them, listen to and believe them. They may even slip beneath your skin and…
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The Low-Down On Moving Your Career Up
In all of human history, the only people who ever had successful careers were the ones who stumbled upon an ancient, mysterious and well kept…
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Monetising your Career as a Full-Time Expert
Few human norms change as dynamically as career-advice. The original ‘Farm with your father’ fallback that lasted for centuries morphed over time into ‘get a…
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