A brand is a name, term, symbol, design or a combination of these. Branding is used by an organisation to identify its products as unique…
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Author: Vukani Nxumalo
Vukani Nxumalo is the 'thinking' Entrepreneur & Author of 'the thinking book series' and other titles. With over 10 years experience in the Marketing Communications and Financing industries, he knows just how to unpack a business' operations to find effective ways of extracting value.
An avid reader and passionate writer, when he speaks, you feel the need to just sit and listen.
9 Ways to Successfully Market Your Start-up
Start-ups are ventures with a limited operating history. In fact, these companies are generally newly created and are still in a development phase. So how…
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Revive Your Love and Passion for Business
I have talked with hundreds of business owners over the years. From the many conversations I’ve had, I found a common thread among them. When…
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The New Psychology of Success Revealed
Alfred Binet is quoted as having said “It is not always the people who start out the smartest who end up the smartest.” The new…
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9 Goal Setting Tools to Help You Succeed
You can use an old-fashioned paper and pen to make and set your goals, but what’s the fun in that? Today there are so many…
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10 Top Investor Pitch Tips
Investor Pitch funding is one of the biggest challenges any entrepreneur must deal with. Being able to pitch your business idea successfully requires great skill.…
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5 Small Business Marketing Ideas made Simple
If there is one task that you should not be ignored when starting your business, marketing would be it. Business Marketing is the bridge connecting…
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Top 5 Money Mistakes You’re Making
The art is not in making money, but in keeping it. When it comes to money, mistakes are made every day. Money mistakes turn into…
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5 Creative Marketing Ideas for Your Start-up
To survive in the existing highly competitive business world it is very important for a start-up company to use creative marketing strategies. With a limited…
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10 Business Plan Myths For the Solo Entrepreneur
A recent study of 29,000 business startups noted that 26,000 of them failed. Of those failures, 67% had no written business plan. Think that’s a…
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