Blogging about what you know to succeed

Blogging Is Easier When You Do What You Know

If you want to start a blog, you’re not alone, especially in these current times.

Many people start blogs hoping to be able to earn money on the side. Others start blogging with the hope of bring more feet into the door of their bricks and mortar business, or even replace their employment.

Every blogger who earns income from their blog knows that the only way you can make money is by getting and keeping the traffic coming. Without your readers, you wouldn’t be making money at all. And what would be the point of having your blog if it is not generating an income.

There are lots of ways to get them blog or website traffic. But, the big question would be, “How do you keep them returning?” If a reader isn’t impressed by your blog at all, then they’ll leave your blog, never to return again.

Why did you start your blog?

Was it to make a lot of money so you can buy your own South Sea Island and become the King or Queen of your own paradise? If so, good luck in your quest.

There is a problem with that way of thinking. There’s nothing wrong with succeeding financially by running a blog. However, when you have the wrong motivation, you may not realize the success that you could.

That is because the internet these days is all about relationships. And building those relationship is what will keep your blog visitors coming back. You want to create and offer value. Give them a reason to keep coming back. Whether it is fresh and engaging content, or valuable and insightful products and services, the key is to know “why” you are blogging so you can share that with your audience.

You and Your Audience

What is the best way to create lasting, fruitful relationships with your audience? It’s by talking about the things that you know intimately. The things you are passionate about. The things that are also of value to the people you want to connect with online.

If you’re an incredible resource of knowledge and experience when it comes to raising and harvesting juniper trees, that is what you should blog about! In the blogging world, what you are passionate about and have knowledge for becomes your source of expertise.

Too many bloggers start out trying to enter a field that they see has a lot of money, only to find they have neither the passion nor the knowledge for it. This happens every day with the weight loss and relationship repair markets. Don’t get me wrong, if you succeed in helping someone finally lose weight when they have, or repair a relationship, you’re making money by doing a good thing. However, you might not know a lot about those topics.

Stick to doing what you know

On the other hand, when you start the Juniper Trees for Profit blog, you already know everything you need to know. You know more than your audience and your competition. Your passion and knowledge in this area will come across in everything that you do, your writing, your marketing, and the relationship you build with your audience.

One of the best ways to understand exactly what your audience needs, is to start a blog where you already know everything about a particular topic.

Are you ready to be a better blogger? You can discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free 21 Days to A Better Blog checklist.