Purpose Driven Business

Building A Purpose Driven Business

Understanding purpose, mission and vision. You hear a lot about purpose, mission and vision, and a lot of people struggle with what that means exactly. Most likely, you’ve created a vision for your business and maybe even a bigger vision for your life, or the world, regarding the changes you want to make.

You may be asking yourself, “What does this have to do with business? What does this have to do with marketing?”

So, here’s the thing you need to think about… what is the best way to set up your business so that it follows the same mission, vision and purpose you’ve set for your life?

Even if you didn’t start your business that way, over time, you can change your business set-up so it becomes more about a bigger vision, or giving back. The more in line your business is with your life mission, vision and purpose, from the beginning, the greater the chance is for your life and business to be in flow – and when things are in flow they just work better.

Moving in the same direction

If you can align your business and your life so they’re in flow, your business is easier, your life is easier, and your marketing seems to work better. Everything is focused and moving in the same direction, on parallel paths, and when everything is moving in the same direction things just happen more naturally.

The thing to remember here is to relax a little bit. Yes, think about your mission and vision, but relax and let it come to you with time. You don’t have to have all of the answers right now, you don’t even have to make big, huge changes right now, but if you’re continually thinking about it, you’ll be able to figure it out in time, when it’s right.

Align you business with your personal purpose

So, think about what your purpose, mission and vision are for your life and your business. Think about how you can set up your business so it flows better with your life. If you’ve been in business for a while, think about the inconsistencies that exist right now, think about whether or not you’re on two different and separate paths with your business and your life. Now, think about how you can make changes so you can align your business and your mission and vision a little more succinctly so things begin to move in the same direction and things begin to flow more easily.


  • Diane Conklin

    Diane Conklin is the founder of Complete Marketing Systems whereas a marketing and business strategist she specializes in showing entrepreneurs and small business owners how to use direct response marketing to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars so they consistently outperform their competition by measuring their marketing and strategically using multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.