New Business Opportunities

Decide Which Opportunities Are Right For You

How do you know which opportunities are right for you? As an entrepreneur or small business owner, the more successful you become. And the more people know who you are and about your business, the more opportunities are going to come your way.

Many times, when you’re first starting out, it just feels like there are all these things that come up. This over here, and that thing over there. And there are so many things going on in your life and your business.

So much opportunity? How do you know which way to turn? How do you make all those decisions? How do you know that you’re doing the right things? How do you know which opportunity is the one you should take, or the two you should be doing? How do you know all that it takes?

All this can be overwhelming.

Everybody wants so much to succeed. It doesn’t matter what level you’re at in business, we all go through this.

If you’re clear about where you’re going if you have a plan. If you have your marketing calendar done for 12 months, in a big picture format, and an opportunity arises, or somebody calls and says I’d like to do a Joint Venture with you, or I’d like to co-venture this project with you, or I have a launch I think we could collaborate on, then it will be easier for you to decide which opportunity (or opportunities) is right for you.

Have an Opportunity Plan

If you have your plan, and you have your vision, you will know what opportunities work for you. Your mission or personal purpose should guide you. Whatever word you use for your life compass, you need to know where you want your year to go. Plan not only for the day of the week, plan for 3 months to a year.

When you know what you’re doing for the next 90 days, it’s very easy to look at your marketing calendar – your plan – and ask yourself, does this fit or does it not fit? Is this part of my vision for where I want my company to be? Is this a match as far as the kind of clients I’m looking for in my business? Is this a good fit for me?

Have your goals aligned

If you have your goals in place, you are able to align whatever opportunities come your way. With aligned passion, it’s very easy when somebody asks if you can do something with them, or if you would like to co-venture a project.

You can also look at your calendar, you look at your plan, and you very quickly know, yes this would work, or no it doesn’t. Maybe it happens at the same time you’re doing your live event. Or you have a launch going on during that time. Maybe it just doesn’t fit for you at that time.

Follow your Instincts

For many of us, we do want to do things with people. We also want to have friends in our business life and colleagues. This is the main reason we also want to be agreeable and say yes. That sometimes we default to yes when it’s truly not the right thing.

So, listen to your instincts, to your gut, or whatever you call it, and have a plan, and you will pretty much know what the things are you should be doing and what the things are you shouldn’t. Go with those things, and move forward toward the things that are in line with your purpose, in line with where you’re going and you’ll never make a wrong decision.

Even if things don’t work out quite right, there are always lessons to be learned. Those lessons tend to be positive lessons when you have plans in place and they are certainly easier to make when you have a marketing calendar in front of you.


  • Diane Conklin

    Diane Conklin is the founder of Complete Marketing Systems whereas a marketing and business strategist she specializes in showing entrepreneurs and small business owners how to use direct response marketing to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars so they consistently outperform their competition by measuring their marketing and strategically using multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services. Conklin Diane