Buying is an emotional experience. Selling with YouTube Videos is supposed to connect the customer’s need or want to the desired solution. Video marketing makes that happen.
Most businesses, when they want to sell or promote their offering with YouTube videos, go one of two ways. They either become pushy or start hawking their stuff like a badly used car salesman. Or, they give and give and give and never ever ask for the sale and then wonder why no one buys from them!
Neither method works! Here’s how to REALLY sell with YouTube Videos:
The Almighty Script
Choose ONE piece of information that you’d like to share with your viewers. Make that piece of information something that they ask you about over and over again! That means they have a lot of interest in that topic.
Focus your scriptwriting on that topic and that topic alone. Repetition is important. Use a friendly tone of voice when going through each section of your script so that you do not appear obvious. The key is to remain engaging throughout each video.
Use bullets that highlight your main points so that viewers can read and listen at the same time. Use these bullet points whether you are doing screencasting or whether you’re doing an on-camera video.
Be Brief and Straight to the Point
YouTube Videos must be short and to the point. Viewers usually watch more than one video during their viewing time, and you increase the chances that your video will be watched in its entirety if it’s no longer than 5 minutes.
Longer videos – which are engaging – CAN get many views as well, but they’re more challenging for a beginner.
Get Your Timing Right!
Don’t introduce your offer right at the beginning of a video! That’s like asking someone to marry you on a blind date. Whoa! Most girls and guys start running for the door when you do that!
Focus instead on providing information that is important to THEM right from the first opening second of your video. What problem does your offer solve? How will using your offer make their life easier. What value do you offer?
Remember, build the “know, like, and trust factor” first!
Connect and Be Engaging
Engaging with your viewers virtually immediately draws them in and gets them interested. Ask questions. Encourage them to comment and interact with you in your videos. Consider the tone of voice you want to use as well when delivering your message.
Appropriate music can also help capture the attention of your audience. (Just make sure you have the right to use that music!)
Don’t talk at your viewers, talk TO them. Encourage them to take action at the end of each video. Be specific in that ONE action that you’d like them to take. Don’t confuse them with multiple calls to action.
Practice, Practice, Practice
If you follow these tips you should be able to create effective, engaging business videos that will attract more viewers. Video marketing does take some practice, but with a system, and some practice, you WILL get more and more comfortable with the process.
