The Power of Personal Influence

The Real Source Of Personal Influence

It doesn’t matter whether you are trying to influence a customer, a supervisor, an employee or a relative the process is the same. Personal Influence has the power to persuade people to think and behave the way you want them to.

There are certain requirements if you want to achieve influential success. But first, why do you want to influence others and are your needs grounded in respect, integrity, compassion and/or noble reasons?

During the centuries there have been many people who either desired to influence others or were successful. Many of those that sought to influence did nothing but bring harm, disaster, confusion or downright evil to the world. This was to the detriment of the people they were trying to influence. I don’t need to give you examples as I am sure a few come to mind easily and quickly. The first issue when it comes to influencing people is – what are your motives and are they beneficial to others?

What is Personal Influence?

Person Influence is the power of individuals to sway or control the decisions of others. Personal influence may involve social interaction between two or more people, such as a neighbor, a mother, a father, and a child.

Position can influence – parents, politicians, clergy, physicians, teachers, and attorneys have positional influence. But just because you may have a certain role or title isn’t a guarantor of influence.

Positions Of Influence

Salespeople can have influence in getting someone to purchase their product or service. Evil people can have influence grounded in fear, uncertainty or punishment but this doesn’t mean their influence has positive motives. Knowledge can have influence but just because you are the smartest person in the room doesn’t mean you are the wisest.
Influence is the ability to get what you want, persuade others or maintain a position of authority. Professional athletes can have influence on others – children, fans or just folks who have a casual interest in sports, but this doesn’t mean getting what they want or persuading others to buy a product that they endorse doesn’t mean it’s necessarily good for us.

What you need to have Influence

What you need to achieve positive influence is the right motives, intention, and ability to share these with integrity. Telling your kids, just because you are the parent, that they should do this or that or pursue a certain career isn’t necessarily in their long-term best interests.

And finally, it is having a passion for what you believe. Right now think of someone you know who has tremendous passion for their mission, belief or purpose in life. Do they have passion? Or are they lukewarm?

Why do we lose Influence

There are many reasons why people lose influence. All you have to do is look back at politicians who have lost credibility because of stupid choices, actions or decisions. Look at Hollywood stars or athletes who have fallen from grace because of ego or arrogance or just plain stupidity.
In the end, most people lose the ability to influence others because they believe that their position, title, role or responsibility is all that is required for them to keep it. I beg to differ.

When someone stops trusting you, respecting you or believing you or your motives purposes or goals – you lose the ability to influence them.

Why do we need Influence

Anything we get or achieve in life is eventually based on our ability to influence others. I’m not talking about salespeople, CEO’s or parents or teachers only – all of us have the power of influence. Whether it’s being treated by others with respect or disarming a conflict your influence plays a role.

Wealthy people don’t have any more of it than poor people unless they have this perception that their wealth gives them influence. Mother Teresa was poor. Jesus was homeless. I could give you hundreds of example where wealth had nothing to do with influence. Smart people don’t have any more influence than people with common sense.

Why do we need influence? Simple – to get what we want whether it’s others behavior or actions or something that adds to our personal worth or value as a human being or the overall benefit of others or mankind.

How do we maintain Personal Influence

I have already answered this question but in case you missed it – let me repeat – we maintain influence by; having moral and noble motives, maintaining integrity of our actions and decisions, behaving in a way that increases the trust of others, acting with understanding, compassion and treating others with respect not because of who they are but because of who we are and improving our ability to communicate with clarity, consistency, and honesty.

How are you doing?


  • Tim Connor

    Global speaker and trainer (23 countries and 4000 presentations) on a variety of sales, leadership, motivation, management and business and personal relationships and best selling author of over 80 books. Tim has over 200 books, CD’s, Manuals and Performance Instruments available for purchase on his website and other retail stores.