Fitness in Business

Run Your Business with Consistency

Thinking about your business the same way you think about your health may seem like a strange analogy, or even illogical. But, when you really break it down and think about it, there are a lot of similarities.

When you implement an exercise program, whether you’re just starting out or have been exercising for years, it requires you to be consistent. For example, let’s say you begin an exercise program riding a bike. You begin by riding your bike three or four days per week for 20 to 30 minutes at a time.

Over time, you gradually increase the time on your bike. And after a couple of weeks of consistently riding you ride three or four days per week, you increase your time to 30 to 40 minutes at a time. In another couple of weeks, you ride for 30 to 40 minutes, but you increase to four to five days per week. You continue this cycle until you’re spending an hour a day riding your bike five to six days per week.

Consistency is the key to your Success

By remaining consistent, you improve your ability to ride for a longer amount of time. Whatever it is you are looking to improve, consistency is the key. The added benefits of consistency are that it creates discipline, habit, focus, and it creates a lifestyle.

The same concept applies to your business. Consistency creates discipline and focus on your business. It creates a business style. And being consistent in your business creates commitment on your part. It also creates consistency on the part of your team, and on the part of your clients and customers. When you’re consistent and your clients see you doing something over and over again it creates credibility. They know what to expect from you, from your team, and from your business.

Get out of your Confort Zone

Another concept found in both fitness routines and business is developing the ability to stretch yourself. When you exercise you’re consistently stretching yourself. If you ride your bike an extra five minutes, go a little faster. Or ride a little farther you’re pushing and stretching to do a little bit more.

Again, the same concept of stretching applies to your business. Take a look at your business now and where you want it to be in a month, six months, or even a year.

There’s always a way to stretch in your business, too. Can you get to the next level? Is it possible to fill the next event? Are you in a position to do the next promotion and make a certain dollar amount? There’s always a way to stretch to do a little bit more.

Apply Incremental Progress

In a fitness routine, you stretch yourself by adding small incremental increases in a consistent manner. Over a period of time, you improve your muscles and your health. Use that same lesson in your business. If you change something in your business, maybe two or three small things every week, or even once a month, you will see consistent and steady growth in your business as well.

Stop thinking you have to make big, giant leaps in your business to be successful. Instead, think about being consistent and focused. Think about the small, incremental things you can do to grow your business, and you’ll achieve the growth and success you’re looking for.


  • Diane Conklin

    Diane Conklin is the founder of Complete Marketing Systems whereas a marketing and business strategist she specializes in showing entrepreneurs and small business owners how to use direct response marketing to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars so they consistently outperform their competition by measuring their marketing and strategically using multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.