The Power of Setting Specific and Measurable Goals

Setting goals is an essential part of achieving success and personal fulfilment.

Having goals gives you direction. However, setting goals that are too broad or ambiguous can make it difficult to measure progress and stay motivated. Knowing where you are going helps to guide your step. As they would say, life is a journey. On any journey, whether you have been where you’re going or it will be your first time going there, setting goals gives you a sense of where you are and where you want to get to. This is where setting specific and measurable goals come into play.

Specific goals are clear and well-defined. They answer the questions of who, what, when, where, and why. And when you know the answer to each of these questions, you are more inclined to do whatever it takes to achieve your goals. When a goal is specific, you know exactly what you want to achieve and what actions you need to take to get there. For example, instead of setting a vague goal of “getting in shape,” a specific goal would be “losing 10 pounds in the next three months by going to the gym four times a week and following a healthy diet.”

Setting Measurable Goals

Measurable goals provide a way to track progress and know when a goal has been achieved. I mean, you want to know when you arrive at each checkpost of your journey. A measurable goal is one that can be quantified in some way, whether it’s by time, frequency, quantity, or quality. By having a way to measure progress, you can stay motivated and adjust your actions as needed to reach your goal. For example, a measurable goal could be “running a 5K in under 30 minutes by the end of the year. Or walking ten thousand steps every day.”

The power of setting specific and measurable goals is that they provide a roadmap for achieving success. They guide your direction and path. When you know exactly what you want to achieve and how you’ll measure progress, you can break down your goal into smaller, actionable steps. These steps can then be scheduled into your calendar or planner, making it easier to prioritize your time and stay on track.

Getting Specific with Your Goals

Setting specific and measurable goals also helps to increase motivation and focus. By having a clear target to aim for, you’ll be more motivated to take action and stay focused on what matters most. Seeing progress towards your goal can be incredibly motivating and can give you a sense of accomplishment, which can then lead to increased self-confidence and self-esteem.

Setting specific and measurable goals is an essential part of achieving success and personal fulfilment. By setting goals that are clear and well-defined, you can create a roadmap for success and stay motivated throughout the journey. So, take the time to set specific and measurable goals, break them down into actionable steps, and watch as you achieve the success you’ve been working towards.


  • Douglas Kruger

    Professional speaker and business author Douglas Kruger is changing mindsets, creating experts and building brands, one organisation at a time. How can your business benefit by engaging him? When you insist on 'owning' your industry, there is no alternative: Douglas Kruger helps leadership and management teams to position their brands in the top tier. He is an internationally renowned speaker and business author, who is passionate about creating thought-leaders and disrupting outdated ideas. Douglas is the author of 4 business books, including the highly acclaimed 'Own Your Industry - How to Position Yourself as an Expert,' with Penguin. Douglas Kruger is changing mindsets, creating experts, and building brands, one team at a time!