If you think the most important thing in your information business is marketing, you’re wrong. The most important thing in your information business is your list – your engaged customer base.
You build your list partially by marketing, but it’s not a numbers game, so no matter how big your list is, it may not reflect how successful your business is.
So, if the most important things isn’t how big your list is, then what makes your list the most important part of your business? It’s the relationship, the connection you have with the people on your list.
Ask yourself, are the people on your list connected to you (not necessarily you the person, but you as a business owner)?Is there a person in your company your clients can call and talk to if they have a question or a problem?
Do you have an email address that gets answered in a timely manner when people send you mail?All of these things become so important in your business because when you have a relationship with your clients and they feel like they have a connection with you and your business, then they feel like you care about them.
There are a lot of ways to show clients you care about them and their business, and when you do you create an amazing connection with people, whether it’s 100 people or 10,000 people.
You show your clients that you care about them by doing the things you do in your business like putting out new products and having great programs with money-back guarantees. You also show you care by the little things you do like making sure you’re available to your clients when they have questions or problems, and offer answers and solutions willingly and quickly.
Now, is that marketing? Yes, it’s marketing, but not the typical type of marketing you might typically think about as a business owner.
So, take a look at your list and really think about how many people on your list you really have a relationship with, and what kind of relationship you’ve created with them. Then, go out and do some things to build that relationship and your connection with your list.
Do some surveys, some teleseminars, and some things where you aren’t pitching or selling, but instead just building that relationship. If you do this, if you build that relationship with the people on your list your business will soar and your income will skyrocket.