One question that comes up frequently regards pricing strategy is how to know what price is the right price to charge for a given product…
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Category: Marketing
Master branding, digital marketing, and sales strategies to boost visibility, attract customers, and drive consistent business growth.
Four Keys to Effective Customer Engagement
Did you know that when a customer stops doing business with a company, 68% of the time it’s because that customer feels ignored, unappreciated or…
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Before You Launch Your Product, Remember This!
Your dream scenario… Every time I offer a new service, program or product, it’s like the entire world lines up to give me their credit…
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Changing the Way You Do Business
Do you have a tendency to hold on to things in your business too long? Maybe it’s your team, staff or employees, maybe its programs…
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Your Marketing Road MAP to Success
Do you have a map? Not a map to get down the road. Not a GPS that talks to you and tells you which way…
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Innovate Your Way to Seven Figures
What got Apple Inc. from being valued at $5,309 in 1977 to $1.79 BILLION in 1980? Steve Jobs, you say. Partly, I say. A great…
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Monetising your Career as a Full-Time Expert
Few human norms change as dynamically as career-advice. The original ‘Farm with your father’ fallback that lasted for centuries morphed over time into ‘get a…
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Podcasting Basics for Beginners
The following are podcasting basics for anyone that wants to relay information through audio. Rather than read an article or watch a video, your target…
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Podcasting Tools You Can’t Do Without
If you are thinking about starting your own podcast in order to market your business, there are several essential podcasting tools you can’t do without.…
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Information Marketing Business Flexibility?
How much flexibility do you have in your information marketing business? One of the biggest advantages of the Information Marketing business is that it truly…
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